You can use tools like Screaming Frog or Xenu’s Link Sleuth to identify which pages aren’t getting indexed and fix the problem.4. Google doesn’t like it when there are multiple pages with the same content because it makes it difficult for them to determine which page is the most relevant to show in their search engine results pages.Ī good site structure will improve real estate SEO and make it easier for Google to crawl your website. It can be caused by a variety of things, such as having multiple versions of a page (i.e., desktop and mobile), identical titles and meta descriptions, or copied and pasted text from other websites. You’ve probably heard that duplicate content is bad for SEO.īut what does that mean, and how can you avoid it?ĭuplicate content is simply content that exists on more than one page on your website. This will help your readers know where they’re going when they click on your links, and it also helps the search engines understand the context of your links. If you’re using a third-party site as a reference for your content (which you should be!), make sure to use their title as the anchor text rather than copying and pasting the entire URL. When you create links, you should use anchor text that accurately describes the page you’re linking to.įor example, if I were to link to my real estate agent website from this blog post, I would use “real estate agent SEO” as the anchor text because it accurately describes the web page I’m linking to. This can be confusing, but basically, if you have internal links on your site it is good for SEO, while external links are not so great because they go against Google’s guidelines about what kinds of sites should link together in the search engine results pages (SERPs).Īnchor text is the clickable text in a hyperlink. com/ real-estate -agency ).Įxternal links are to websites outside of your domain (i.e., linking from to ). com/ real-estate -agent /home.html and examplerealtysite. Internal links work by linking pages together within the same domain (i.e., between examplerealtysite. This also impacts realtor directory submissions because Google sees these types of links as external links – which they like less than internal ones. The search engines crawl this map when ranking real estate websites in organic results, which means that if you create a bad structure, no matter how high quality your web content is or what you do with optimization SEO, it will be difficult for people to find your website via search engine listings. It helps real estate agents to have clear navigation on their website and gives users an idea about the content of your site before landing on it. A site structure is the real estate agent’s online map. Improve site structure for real estate agents. They will be able to optimize your site for you and ensure that it is ranking as high as possible in search engine results pages.ģ. If you need help optimizing your real estate website, consider hiring a professional real estate SEO company. These tips will increase your on-page SEO and organic search results. This will help Google and other search engines understand your website’s structure, and it will also help visitors find the information they are looking for. You can also improve your site’s on-page optimization by adding internal links to other pages on your website. If your website is not optimized, it will rank lower in mobile search (and desktop search). Perhaps the most important factor is how your website looks on mobile devices. It includes adding the correct keywords to your titles, meta descriptions, and images, as well as improving your site’s loading speed. This is the process of optimizing your website so that it will rank higher on search engine results pages. Create on-page optimization of real estate websites.
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